Zakes Ncanywa and Peddie
About a month into my time at Paperight, we hired three outlet managers, Zukisani, Zimkita and Yazeed. Their job was – and in Yazeed’s case, still is – to promote Paperight to photocopy outlets and to...
View ArticleOur roadmap, last quarter of 2012
As the Paperight team, our aim is to recycle some of the marketing tactics that seem to have worked (among many that didn’t) over the last six months. Mostly, this means focus: helping very specific...
View ArticleRoadmap, Dec 2012 to Feb 2013
We’re going to be focusing on: Marketing and PR: Promote the Young Writers Anthology into the new school year, secure ongoing media coverage from active PR (several leads already in place with major...
View ArticleNick becomes Head of Communications, and the start of PR
I stayed on at Paperight after the end of my two-month internship, which surprised me as I wasn’t expecting to prove myself indispensable. Initially, we weren’t too sure what my title would be. We...
View ArticleBig month, and a big sponsorship sale
In March I exhibited and presented Paperight to matric students and teachers of Cravenby Secondary School alongside leading publishers, such as MML and OUP. The students were very interested in my...
View ArticleMarie-Louise starts at Paperight
My introduction to Paperight happened fairly haphazardly, as all fantastic things do. While helping out at a book launch for the Bay Bookshop in the Cape Quarter, I was having a well earned glass of...
View ArticleAl dente and lessons learned from early public relations
In November 2012, we started work with Nicole Sochen and her company, al dente PR. In the light of our SAB Innovation Award Seed Grant, she was to advise us on and establish our initial media...
View ArticleSAPA National Conference 2013
The South African Principals’ Association (SAPA) hosted their National Conference at Emperor’s Palace in Gauteng between the 7th and 9th of October 2013. The overall goal of the conference was to bring...
View Article#authorsforaccess Campaign
The aim of this campaign was to initiate an ongoing, online conversation for book authors to join, debating the need for open content and increased access to book content of all kinds. This campaign...
View ArticleTurning school sponsorships into great PR
As a social enterprise, one of Paperight’s main priorities has been to get essential educational materials to students who need it. The entire business model has been structured to cut out as many...
View Article
